June 2, 2005
../ Yahoo To Launch Music Search Engine
Yahoo, Inc. is currently putting the finishing touches on a music specific search
engine that will let users look for downloadable songs, music streams and other music data.
The Sunnyvale, California-based concern intends to launch the new search utility by September
after months of development. Users will be able to search for a particular artist and then receive
results for album reviews, concert listing, band member bios, as well as all available songs for download on Yahoo Music and elsewhere. The music engine will
then deliver keyword related advertisements to the search results allowing marketers to pinpoint their
Music continues to be a major area of interest for Yahoo who recently purchased MusicMatch
and plans to debut another music download service that more
closely resembles industry-leader Apple's iTunes. Yahoo plans to leverage its heavy traffic to populate these new offerings and
expand its music services into its Yahoo Instant Messenger.
With Internet users accumulating thousands of MP3s on their hard drives, it's clear to
Yahoo that a unified search utility would be useful for quickly finding a particular song or music-related information. By developing this engine, Yahoo will
also be able to attract visitors from outside its core network who want access to this valuable
The music search engine follows the recent launch of a video search facility that Yahoo has labeled
a tremendous success. However, several critics of Yahoo have argued that they haven't developed a cohesive music strategy. Looking at their moves,
Yahoo's entertainment tactics do seem to be more of a carpet-bombing strategy instead of laser-guided
munitions. That said, Yahoo has recently consolidated all its entertainment related businesses into their Santa Monica office, so that all music
and video departments are centralized.
The Future: A music-oriented
search engine, seeded with Yahoo's own MusicMatch offerings and related services is long overdue. Search is Yahoo's core competency. For them to take such
a long time after acquiring MusicMatch to launch such a service does lend weight to the argument
that they don't have a true vision for online music.
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