January 27, 2005
../ Commodore Is Back
Yeahronimo Media Ventures has acquired the rights to the nostalgic and wildly popular
Commodore brand and plans to launch
two new portable music players under the banner. The eVic is a 20 Gig digital music player and the Mpet II
is a Flash memory music player that can also store data. The real question is whether today's younger
generation remembers the groundbreaking digital media company from the 1980s, and if the brand will have currency
in today's market.
"We are immensely thrilled that the newly revived Commodore brand will not only retain its superior market
perception of yesteryear, but are confident our first two product offerings will follow suit," stated Mike J. Freni,
President of Yeahronimo Media Ventures. "Never before has a brand and its trademarks come out of hibernation
and truly reinvent itself to position competitively in an ever-evolving digital media marketplace."
The eVic 20GB Music Box will have 20 GB of storage space for music tracks in the
WAV, MP3, WMA and OGG formats. The eVic includes high quality headphones and a small docking station for
audio/visual peripherals. Additional features include: buffered anti-shock audio, a photo bank for digital cameras,
a data bank for data and music files (the eVic can double as a removable storage device for both Mac and PC), and
a digital music/voice recorder.
The Mpet II Data and Music Player is available in 256MB or 512MB
memory incarnations. This stylish data and music player comes with a digital music player, built-in FM tuner with 20 memory channels, voice recorder and
external data storage. The player supports WMA (DRM compatible), MP3 and WAV files and includes a special
Commodore media player tool for direct access to the Commodoreworld web site to download music tracks and games.
An equalizer with six pre-settings and ID3-tag for music title information are also included.
Suggested retail pricing for the eVic is $299 and $139.00 for the Mpet II with 512 MB of memory. Both units will be
available in the United States during the second quarter of 2005.
For those that never heard of Commodore, the company was originally known for offering an affordable home computer to the masses: first, launching the $300 VIC 20 color computer in 1981
and the Commodore 64, the best-selling computer in history, just one year later. In 1985, Commodore bought Amiga Inc. and introduced the world's first multimedia computer, the Amiga 1000.
In addition to its staple of video games, the Commodore 64 and Amiga 1000 set the standard for cost-conscious computing throughout the 1980s. Yeahronimo Media Ventures acquired the rights
to the Commodore brand from Tulip Computers NV, a Dutch computer manufacturer, who had the brand since 1997.
The Future: Just what the market needs, another
digital music player. Yeahronimo is banking on the brand equity of the Commodore name, but the reality is most
people buying digital music players today have probably never heard of Commodore. From the early specs the player
isn't offering anything truly new and innovative to the market and is priced the same as industry leader Apple's 20
Gig iPod. This new line of music players will not make a significant impact on the market.
>>> Digihear? January 2005
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