July 12, 2005
../ Morillo To Launch New Super Club
According to recent rumors, Eddie Dean from Discotheque, Rob Fernandez and DJ and label owner
Erick Morillo are partnering on a new New York City super club launching in the Fall of 2005. Prior rumors linking Morillo to Ultra Music Festival founders, Alex
Omes and Russell Faibisch have been adamantly denied by Lainie Copicotto, Director Media & Marketing for the Ultra Music Festival, but for some reason won't go
Morillo who has been linked to efforts to relaunch a new version of Sound Factory in Manhattan for the
past year appears to be readying, Pacha, a new super club for an opening in late fall of 2005.
The Ultra Music Festival is an annual event that takes place in Miami during the Winter Music
Conference. The New York City event is part of a larger scale expansion that will bring
the festival to other cities in the future. For the Central Park show, Ultra the festival is working with Ultra the well-known label who's compilations
are the training wheels of new dance music fans everywhere.
The Future: Does
New York City need yet another Super Club? Why not?!
Hopefully Eddie Dean will not be in charge of the sound system. Discotheque's system is one of the worst in New York despite constant re-tuning, and don't get us
started on the decor.
And what if there is something to the Ultra rumors?
Unfortunately, the Ultra Music Festival is not known for innovation, it's known for its uncanny ability
to assemble 40,000 punters in one place...no small feat. Ultra's marketing muscle married to Morillo's
music sensibilities is a recipe for success...but with Copicotto's denial, this thin rumor is now looking anorexic. Too bad, an Ultra EZ-Pass
would probably be something the bridge-in-tunnel crowd couldn't resist...
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