July 13, 2005
../ RIAA Launches New Ed Campaign
Music United, a coalition composed of many facets of the recording industry and spearheaded by
the Recording Industry Association of America, announced a new
advertising campaign aimed at parents. The ads promote legal downloading and how to keep children from participating in the illegal Peer-To-Peer (P2P)
The announcement comes on the heels of 784 new lawsuits initiated by the Recording Industry
Association of America (RIAA) at the end of June. The "John Doe" suits cite individuals who have posted large music collections on the leading P2P networks
for copyright infringement. The suits were filed in California, Colorado, New York, Virginia, Pennsylvania and other US states.
The "Feed a Musician, Download Legally" ads will appear on outdoor billboards and in mass transit
areas in eleven US cities in the near future.
The Future: The lawsuits
and educational campaigns have had no effect on the amount of people trading music online, no matter what the RIAA claims. The reoccurring suits are now on
autopilot and the educational campaigns are laughable at best. No one cares.
So what's the RIAA's next move?
Invest the money in legal counter technology measures to diminish the P2P experience.
Promote new audio/video formats that will make the purchase of an album worth $20 bucks.
And don't bullshit the public. The latest educational campaign of "Feed a Musician, Download Legally" reeks. If
the RIAA really cared about artists, then they
would sponsor some major artist driven events. (Did you see the RIAA at Live8? No.)
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As the name correctly implies, Experiments In Sound, is Futuremusic's latest endeavor for pushing electronic music technology to the very edge of what's possible.
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