October 19, 2005
../ Billboard Debuts New Euro Chart
One of the biggest problems facing music lovers today is the staggering amount
of new music available. New artists and the online music stores that sell their songs are popping up on the Internet like dandelions after the
first spring rain. Many music aficionados are turning to "filters" in the form of DJ charts, niche satellite radio stations, public radio shows,
etc. to help them find new music without spending half their day trolling through mediocre tracks. Billboard has announced a new chart, dubbed
Euro Digital Tracks, that could be a great source of exciting new music that never makes it to the shores of North America, especially for fans
of electronic music.
The chart showcases the top downloads from online music stores in 17 countries.
To determine the best selling songs, Billboard crunches weekly data from Neilson Soundscan and then compiles the list. Many of the most popular
tracks don't appear anywhere on the charts in the United States and Canada. Several of the songs from Robbie Robertson, the Sugarbabes and others
would certainly appeal to listeners on this side of the Atlantic, but never receive the proper promotion, if any at all.
Billboard's Euro Digital Tracks demonstrates the increasing need for "tastemakers"
to assist music lovers in discovering new music. With the Internet lowering the entrance fee for musicians, labels, distributors and stores to
reach new fans, the selection process has become daunting. Many online stores offer
recommendation services that bring up "cross-sells" to
consumers, if you bought Song A, then you may be interested in Song B. However, many of the recommendations come up wanting, and that's why
nothing like a talented human to guide you through uncharted waters.
The Future: Hopefully, Billboard will license all of their charts to the
online stores, not just the Billboard 100.
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