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December 12, 2005
../ Celestial Radio Stations Unite
To Promote Digital Format
In order to successfully promote new digital radio technology, lobby
automakers and compete against satellite radio, eight large celestial radio companies have formed a group to tackle these important
issues as a unified force.
The companies include Clear Channel, Infinity Broadcasting,
Greater Media, Entercom, Cumulus Media, Citadel Broadcasting, and Bonneville International. The group plans to aggressively
lobby Detroit automakers into installing radios with the new digital
technology that allows stations to broadcast two to three different signals in the same spectrum of one analog channel, and with static
free clarity. This means a station broadcasting on 95.5 FM can have the main broadcast, plus two additional broadcasts on the
same frequency.
One of the first consumer receivers, Kenwood's KTC-HR100TR
However, the technology is not without some problems. The main
problem is interference, especially on the AM Band where
digital signals can sometimes bleed and cause interference on neighboring stations.
Another problem is the lack of digital radios available for sale,
but that's a chicken and egg scenario since only 600 stations around
the country are broadcasting digital signals. Persuading automakers, like Ford, to install digital radios as standard equipment
is a big part of the group's strategy.
Besides the lobbying efforts, the new radio group also will ramp up
their marketing and promotional efforts for public awareness of the new digital format. Many consumers don't even know this
technology exists. If the stations can raise public consciousness, then eventually consumers will request the technology in their
cars and homes.
According to the
FCC, a digital AM broadcast will have the same
quality as a current FM stereo broadcast, and digital FM will have close to the same fidelity as a CD. Using television as their model,
radio stations migrating to the new digital format will transmit in "hybrid mode" -
broadcasting analog and digital channels simultaneously for the
next few years until the majority of users have switched to digital.
The Future: Early adopters of digital radio receivers will
be able to listen to (mostly) commercial free broadcasts of the new "sub-channels" for at least a year.
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As the name correctly implies, Experiments In Sound, is Futuremusic's latest endeavor for pushing electronic music technology to the very edge of what's possible.
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